Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism...

The Adoption of live streaming channel considering impulse buying and product returns

Y Duan, J Song - International Journal of Production Economics, 2024 - Elsevier
Live streaming commerce has experienced rapid development in the past several years.
One of the prominent advantages of live streaming is that streamers can stimulate impulse …
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Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products

D Jin, D Lai, X Pu, G Han - Electronic Commerce Research and …, 2024 - Elsevier
Recently, live streaming sales have played an important role in promoting the fresh product
industry. Producers (eg, smallholders, cooperatives, family farms) can either directly build …
被引用次数：1 相关文章

Live Streaming Service Introduction and Optimal Contract Selection in an E-commerce Supply Chain

TY Wang, Y Chen, A Mardani… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Live streaming selling is an emerging and thriving practice in online retail, enabling
manufacturers to reach a broader market. However, it also entails significant commissions …
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Channel selection strategy with consumer impulse purchase in livestream selling

L Chen, Q Xu, Y He - Managerial and Decision Economics - Wiley Online Library
Consumer impulsive purchasing is very common, especially in the livestream selling where
they are influenced by policies such as low prices, limited time, and limited quantity. This …
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