Purpose The extant literature documents the significance of nostalgia-evoking stimuli in
promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in …

Purpose Gripped by the COVID-19 pandemic, the airline industry has faced many
restrictions. Based on the determining factor of repurchase intention, this research paper …

Purpose The hospitality industry values segmentation and loyalty programs (LPs), but there
is limited research on new methods for segmenting loyalty program members, so managers …

Purpose This study leverages an integrated framework that uses the theory of planned
behavior (TPB), risk perception and sustainable behavior to investigate the COVID-19 risk …

With technical breakthroughs in the telecommunications industry, the availability of
technologies such as artificial intelligence (AI) and the internet of things (IoT), etc., on …

The hospitality industry has become increasingly reliant on big data analytics to enhance
customer experience, improve operational efficiency, and increase revenue. This research …

Purpose This study aims to predict customer churn in resort hotels by calculating the churn
probability of repeat customers for future stays in the same hotel brand …

Résumé Le développement des médias sociaux a engendré l'émergence d'une approche
novatrice de gestion de la relation client appelée CRM social. Cette approche répond aux …

The advent of artificial intelligence (AI) is causing a change in the marketing landscape, and
AI may replace human expertise with technology to improve service delivery in service …

Purpose This research explores why tourists are dissatisfied in places considered “wonders
of the world”. The authors ask if the place does not match visitors' expectations or if other …