There is a causal relationship between existential dangers to our biosphere and our
unsustainable consumption practices. For more than three decades, academics and …

This paper provides a systematic review of the current state of luxury research by mapping
the research landscape to identify key research clusters, publications, and journals that have …

Over the past two decades, digitalization has revolutionized not only consumer marketing
but also industrial marketing. Both industrial marketing scholars and industrial marketers …

The last decade has seen the emergence of the sharing economy as well as the rise of a
diverse array of research on this topic both inside and outside the marketing discipline …

Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

Although research has examined the social media–shareholder value link, the role of
consumer mindset metrics in this relationship remains unexplored. To this end, drawing on …

In my interactions within the academic community, I am often posed with the following
question: What are some of the topics we should be thinking about so that we can contribute …

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile
and VR marketing to objectives, metrics and analytics. Covering all aspects of digital …

Although social media usage in business markets continues to grow, managers still struggle
with designing popular brand message posts. This research investigates the key factors that …

Purpose To understand how customer engagement has been researched in the last decade,
the purpose of this paper is to provide a systematic review of customer engagement …