How to deeply understand the voice of the customer? A proposal for a synthesis of techniques...

Guest editorial: Marketing via smart technologies in hospitality and tourism

N Stylos, Y Jiang, A Pergelova - Journal of Hospitality and Tourism …, 2024 - emerald.com
Smart technologies are revolutionizing services across various sectors. Smartness creates
an innovative substratum of technological advances that offer new ways for service …
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