Despite the fact that online purchase intention has been widely investigated, little is known
about the e-retailer-based signals used to reduce online customers' uncertainty perception …

This study aims to examine the impact of Arab cultural values on consumer adoption of
social commerce (s-commerce). Data were obtained from 528 participants through an online …

This study investigates the driving factors of the social commerce intention of online
communities in Saudi Arabia by building a model that comprises two exogenous variables …

Social media, a combination of socialisation and media is diffusing and impacting different
business sectors and non-governmental organisation globally. Social media coalesce …

This study investigated the associations between obesity and unhealthy food/drink intake
with both the frequency of social media platform usage and food/drink marketing exposure …

Extant article utilizes the UTAUT Model with Islamic religiosity as a moderator to understand
the adoption of SADAD payment system by Saudi banking customers. Islamic religiosity …

The recent hype in online purchasing has skyrocketed the importance of the electronic
commerce (e-commerce) industry. One of the core segments of this industry is business-to …

Background Childhood obesity is a serious issue in the Kingdom of Saudi Arabia, but there
is no known community intervention. The aim of the study was to use a participatory …

Social media marketing tools are a phenomenon that has become an important aspect of the
marketing mix and revolutionized the way companies interact with their customers. It is a …

This research effort addresses the role of social media marketing activities, the compatibility
with latest technology availability and perceived ease of use of social media and …