Data science is an emerging interdisciplinary field that combines elements of mathematics,
statistics, computer science, and knowledge in a particular application domain for the …

In an increasingly digital world, art is transferred from a physical to a virtual space. This
essay examines three effects of this digitisation (conversion of physical into virtual content) …

Rewards and recognition program designers are at a crossroads. Only two decades ago
practitioners mainly provided sales managers with trophies, merchandise, and travel …

Successful marketing strategies are a vital aspect of any business. This textbook provides
students and potential managers in the creative industries with a solid grounding in how to …

Graphic Violence provides an innovative introduction to the relationship between violence
and visual media, discussing how media consumers and producers can think critically about …

This book describes the concept of content marketing in a Norwegian context. Its subtitle,
meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key …

Purpose Social media is characterized by its volume, its speed of generation and its easy
and open access; all this making it an important source of information that provides valuable …

This paper aims to describe the use of A/B testing, a method used in web-development and
position it in the context of the requirements engineering process and customer value …

Despite the burgeoning studies on student attrition and retention, many institutions continue
to deal with related issues, including D, F, and W grades rates. The emerging and rapidly …

Instagram, YouTube, Facebook and Co.–This, in addition to various other social media
platforms, is where you meet them nowadays: Influencer. With their power to influence their …