Purpose–The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its …
G Onofrei, R Filieri, L Kennedy - Journal of Business Research, 2022 - Elsevier
Consumers increasingly interact with multimedia posts shared by peers on social media (SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
Augmented reality (AR) is increasingly used as a marketing, information and experience channel within the tourism industry. However, little is known with regards to the actual value …
RA Rather, LD Hollebeek, JU Islam - The Service Industries Journal, 2019 - Taylor & Francis
Drawing on a service-dominant (SD) logic perspective, this study identifies key antecedents and consequences of tourism customer engagement, which remain nebulous to date. We …
SL Vargo, RF Lusch - Journal of the Academy of marketing Science, 2016 - Springer
Abstract Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has been increased …
Smart tourism destinations: ecosystems for tourism destination competitiveness | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Social media has transformed the way tourism-related information is generated and distributed. While previous studies have focused largely on the benefits of social media for …
Although digital transformation has significantly attracted scholarly attention beyond information systems, little is known whether traditional organizations can be digitally …
M Schuckert, X Liu, R Law - Journal of Travel & Tourism Marketing, 2015 - Taylor & Francis
In view of the increasing popularity of online reviews and their significant impact on individual buying behavior as well as on the supply side, this study reviewed and analyzed …