The purpose of this study is to identify the direct effects of taste, product quality perception,
and product attributes on purchasing decisions and consumer satisfaction, as well as the …

In the contemporary digital landscape, marketing strategies have become increasingly
intricate due to the influence of Generation Z, a significant consumer group born between …

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z
di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi …

In this day and age, developments do not only occur in technological aspects, but social
aspects such as individual or consumer behavior are also experiencing changes and …

Targeting Generation Z is crucial for organizations seeking to remain connected in the fast-
changing digital environment of this era. Moreover, understanding Generation Z is …

Objective–The purpose of this study is to identify Gen Z values and related communication
channels and consumer trends when integrating digital technologies into marketing …

This study examines the influence of the Nezha phenomenon on the cultural identity of
Generation Z in China, utilizing the China National Knowledge Infrastructure for analyzing …

From the data above, it can be said that many outlets do not necessarily have high
consumption value either. High consumer value creates customer loyalty. This is the basis …

As one of the state-owned companies and the largest player in the fuel industry in Indonesia,
it will certainly be Pertamina's main goal to be able to maintain this position. In 2021 …

The development of the business world from time to time has increased very rapidly and is
limited by a lot of competition. Every company that wants to continue to develop is required …