A review and conceptual framework for understanding personalized matching effects in persuasion
One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
Understanding the dual nature of ambivalence: Why and when ambivalence leads to good and bad outcomes
A growing body of research unveils the ubiquity of ambivalence—the simultaneous
experience of positive and negative emotional or cognitive orientations toward a person …
experience of positive and negative emotional or cognitive orientations toward a person …
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …
purchasing intention of customers. That responsible behaviour forces businesses not only to …
Perceived authenticity of social media influencers: scale development and validation
JA Lee, MS Eastin - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose Public perceptions of the authenticity of social media influencers (SMIs) are a key
driver of the latter's persuasiveness as brand endorsers. Despite its importance, no …
driver of the latter's persuasiveness as brand endorsers. Despite its importance, no …
[图书][B] Vices of the Mind: From the Intellectual to the Political
Q Cassam - 2018 - books.google.com
Epistemic vices are character traits, attitudes or thinking styles that prevent us from gaining,
keeping or sharing knowledge. In this book, Quassim Cassam gives an account of the …
keeping or sharing knowledge. In this book, Quassim Cassam gives an account of the …
Effects of tourists' local food consumption value on attitude, food destination image, and behavioral intention
Despite the importance of understanding food consumption value from tourists' perspectives,
few studies have explored how experiencing local food in a destination shapes tourists' …
few studies have explored how experiencing local food in a destination shapes tourists' …
[HTML][HTML] Influence of social media marketing communications on young consumers' attitudes
RG Duffett - Young Consumers, 2017 - emerald.com
Purpose This paper aims to examine the influence of interactive social media marketing
communications on teenagers' cognitive, affective and behavioral attitude components in …
communications on teenagers' cognitive, affective and behavioral attitude components in …
[图书][B] Teori perilaku konsumen
JP Nugraha, D Alfiah, G Sinulingga, U Rojiati… - 2021 - books.google.com
Buku ini menjelaskan mengenai Konsep Perilaku Konsumen; Konsep Motivasi Konsumen;
Riset Konsumen; Persepsi Konsumen; Sikap Konsumen; Komunikasi dan Perilaku …
Riset Konsumen; Persepsi Konsumen; Sikap Konsumen; Komunikasi dan Perilaku …
The challenges of defining and measuring student engagement in science
Engagement is one of the hottest research topics in the field of educational psychology.
Research shows that multifarious benefits occur when students are engaged in their own …
Research shows that multifarious benefits occur when students are engaged in their own …
Attitudes and acceptance of young people toward the consumption of insects and cultured meat in Germany
J Dupont, F Fiebelkorn - Food Quality and Preference, 2020 - Elsevier
The present study examined the willingness of children and adolescents (N= 718, M Age=
13.67, SD= 2.31; female= 57.5%) from Germany to consume insects and cultured meat. One …
13.67, SD= 2.31; female= 57.5%) from Germany to consume insects and cultured meat. One …