Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility
Tourism and hospitality are at a critical crossroads that offer great economic potential but
also pose significant challenges, including market complexity and intense competition …
also pose significant challenges, including market complexity and intense competition …
Sustainable pathways: The intersection of CSR, hospitality and the United Nations' sustainable development goals
N Ahmad, S Samad, S Mahmood - Current Issues in Tourism, 2024 - Taylor & Francis
This research investigates the relationship between corporate social responsibility (CSR)
and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in …
and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in …
[HTML][HTML] Balancing wellbeing and responsibility: CSR's role in mitigating burnout in hospitality under UN-SDGs
This study investigates the effect of Corporate Social Responsibility (CSR) on burnout
among employees in China's hospitality industry, highlighting wellness as an essential …
among employees in China's hospitality industry, highlighting wellness as an essential …
Brand image and customer behavior in container food courts: The role of social media content and generational differences in Indonesia
This study examines the impact of Social Media Advertising Content (SMAC) and Social
Media Sales Promotion Content (SMSPC) on Brand Image (BI) and customer behavior (CB) …
Media Sales Promotion Content (SMSPC) on Brand Image (BI) and customer behavior (CB) …
Steering the path to safer food: The role of transformational leadership in food services to combat against foodborne illness
This paper zeroes in on transformational leadership as a central aspect in the promotion of
food safety behavior within the food service industry of China, which is an important context …
food safety behavior within the food service industry of China, which is an important context …
Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty
This research investigates the impact of Corporate Social Responsibility (CSR)
communication by hospitality organizations in a developing country on shaping customers' …
communication by hospitality organizations in a developing country on shaping customers' …
Social CRM Strategies: A Key Driver of Strategic Information Exchange Capabilities and Relationship Quality
This study aims to examine the influence of social customer relationship management
(CRM) on relationship quality (RQ); the role of strategic information exchange capabilities …
(CRM) on relationship quality (RQ); the role of strategic information exchange capabilities …
[HTML][HTML] The Power of Responsibility: Unlocking the Potential of CSR in Hospitality's Fight against Food Waste
Z Ma, TV Brugni, H Hector, B Sauer - Sustainability, 2024 - mdpi.com
This research focuses on the significant role of Corporate Social Responsibility (CSR) in
shaping employees' behavior towards the reduction of food waste in the hospitality industry …
shaping employees' behavior towards the reduction of food waste in the hospitality industry …
Corporate good deed and service failure: does being good lead to forgiveness?
CY Yang, F Tjiptono, CKC Lee… - Journal of Hospitality …, 2024 - Taylor & Francis
ABSTRACT While Corporate Social Responsibility (CSR) has a positive influence on
transactional outcomes following a service failure in the hospitality industry, little is known …
transactional outcomes following a service failure in the hospitality industry, little is known …
Research on the Impact of Live Marketing on Consumers' Irrational Consumption Behavior Under the Background of the New Economic Era
M Li, R Deng, B Gong - Journal of the Knowledge Economy, 2024 - Springer
This quantitative research study explores the impact of live marketing on consumers'
irrational consumption behavior within the context of the new economic era. Adopting a …
irrational consumption behavior within the context of the new economic era. Adopting a …