In the context of mobile internet, the social diffusion effect of green consumption behavior
becomes increasingly pronounced. This study, originating from the perspective of green …

New energy vehicles have emerged as a significant alternative in the ongoing effort to
address the energy crisis. However, most consumers are still cautious about new energy …

Driven by technology and the demand for charging, consumers will consider the vehicle
quality and the number of charging stations when purchasing electric vehicles (EVs). This …

The primary objective of this study is to examine the factors influencing player acceptance of
metaverse game platforms. In pursuit of this goal, we introduce an integrated adoption …

Dependence on mobile phone information in the Internet era is a crucial issue, and
psychological perception and personalized and accurate pushing significantly impact this …

Consumers' initial impressions of a seller's facial appearance play a crucial role in
influencing purchase behavior. However, the underlying mechanisms by which a seller's …

Purpose This study aims to answer the following questions: How do consumers' perceptions
of brand coolness affect brand relationship outcomes and how do brand coolness effects …

Purpose Mianzi can powerfully influence tourists' behavior. Compared with product brands,
destination brands are more multidimensional, consisting of intangible and tangible …

Purpose This study aims to propose and test an appraisal theory-based framework that
depicts the impact of negatively valenced brand personality dimensions on brand hate …

Purpose Customer engagement has key practical implications for hospitality management.
However, little is known about how perceived coolness and wow affect customer …