Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

Purpose In recent times, the growing use of electronic word of mouth (eWOM) has attracted
consumers, organizations and marketers alike. The objective of this study is to summarize …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

Crises are always challenging for banking systems. In the case of COVID-19, centralized
payment networks and FinTech companies' websites have been affected by user behavior …

The present study intends to provide a comprehensive overview based on existing literature
related to social media analytics and digital economy using bibliometric analysis from …

From the outset of the war in Ukraine, extensive crises in many sectors of the world economy
have occurred, with firms offering services and products both online and through physical …

Purpose The significance of social media in our lives is manifold. The tourism sector closely
interacts with existing and potential tourists through social media, and therefore, social …

Data are currently characterized as the world's most valuable resource and agriculture is
responding to this global trend. The challenge in that particular field of study is to create a …

With the advent of the digital age and its entry into the business environment, marketing
trends have undergone several changes, such as the expansion of data-driven marketing …