Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

[HTML][HTML] Getting started with virtual reality for sensory and consumer science: Current practices and future perspectives

QJ Wang, FB Escobar, PA Da Mota… - Food Research …, 2021 - Elsevier
While virtual reality (VR) has become increasingly popular in food-related research, there
has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a …

[HTML][HTML] Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

T Laukkanen, N Xi, H Hallikainen, N Ruusunen… - International Journal of …, 2022 - Elsevier
Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …

Toward multisensory customer experiences: a cross-disciplinary bibliometric review and future research directions

S Stead, R Wetzels, M Wetzels… - Journal of Service …, 2022 - journals.sagepub.com
An in-depth understanding of multisensory customer experiences could inform and
transform service experiences across the touchpoints of customer journeys. Sensory …

Assessing food-evoked emotions using functional magnetic resonance imaging: A systematic review

L Luo, P Han - Food Quality and Preference, 2023 - Elsevier
Research on food-related emotions has increased over the decades. Advances in functional
magnetic resonance imaging (fMRI) have made it possible to investigate the neural …

Psychological expedient of multimedia in blended learning and metamemory satisfaction

G Saini, MM Baba - The Learning Organization, 2024 - emerald.com
Purpose Multimedia facilitates knowledge acquisition, which has a significant impact on
students' learning and is a big potential of information and communication technology …

Consumer consciousness in multisensory extended reality

O Petit, C Velasco, QJ Wang, C Spence - Frontiers in psychology, 2022 - frontiersin.org
The reality-virtuality continuum encompasses a multitude of objects, events and
environments ranging from real-world multisensory inputs to interactive multisensory virtual …

Central vestibular dysfunction: don't forget vestibular rehabilitation

S Zhang, D Liu, E Tian, J Wang, Z Guo… - Expert Review of …, 2022 - Taylor & Francis
Introduction Vestibular rehabilitation (VR) is now a subject of active studies and has been
shown to be effective for multiple vestibular disorders, peripheral or central. VR is a physical …

Efficacy of multisensory technology in post-stroke cognitive rehabilitation: A systematic review

A Parisi, F Bellinzona, D Di Lernia, C Repetto… - Journal of Clinical …, 2022 - mdpi.com
Post-stroke, in addition to sensorimotor signs and symptoms, could lead to cognitive deficits.
Theories of embodiment stress the role of sensorimotor system and multisensory integration …

The role of auditory source and action representations in segmenting experience into events

I Winkler, SL Denham - Nature Reviews Psychology, 2024 - nature.com
Sounds are generated by interactions between objects in the world and carry information
about the sound's sources and the objects' sound-generating actions. This dual nature of …