Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

G Secundo, P Del Vecchio, G Mele - International Journal of …, 2021 - emerald.com
Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …

[PDF][PDF] An examination of social media role in entrepreneurial intention among accounting students: a SEM study

ER Ahmed, NFA Rahim, TTY Alabdullah… - Journal of Modern …, 2019 - davidpublisher.com
The purpose of this paper is to examine the current role of social media on entrepreneurial
intention among the accounting students in Penang. A survey was designed and …

The digital divide: Implications for agribusiness and entrepreneurship. Lessons from Wales

R Bowen, W Morris - Journal of Rural Studies, 2019 - Elsevier
This paper investigates the impact of broadband access on agribusiness in rural Wales and
the resulting implications on entrepreneurial activity. Despite attempts by Government and …

Social media, an entrepreneurial opportunity for agriculture-based enterprises

W Morris, P James - Journal of Small Business and Enterprise …, 2017 - emerald.com
Purpose The purpose of this paper is to analyse the current use of social media in
agriculture. The primary focus of the research is to understand the messages and compare …

Digital media entrepreneurship: Implications for strategic identity work and knowledge sharing of beginning entrepreneurs

SO Horst, E Hitters - Nordic Journal of Media Management, 2020 - somaesthetics.aau.dk
Digital media technologies transform the ways in which entrepreneurs communicate,
organize and strategize. Yet, how strategy work is practiced as a form of “mediated” …

The value of followers on social media

RY Kim - IEEE Engineering Management Review, 2020 - ieeexplore.ieee.org
Social media transformed how customers interact with brands. This article utilizes social
capital theory and examines how the followers on the brand social media influence on …

Use of Technology and SME Managers' Financial Literacy in Developing Economies

JB Mabula, HD Ping - Proceedings of the 2018 2nd International …, 2018 - dl.acm.org
Our study aims at analyzing the perceived impact of technology utilization by Micro, small
and medium enterprises (SMEs) on managers' financial literacy in developing economy …

Artisan entrepreneurship through social media campaigns: a review

S Guha, A Mandal, F Kujur… - International Journal of …, 2024 - inderscienceonline.com
This article focuses on the research conducted on the uses of social media marketing in
promoting handicraft products. An overview is given on the main themes of craft enterprise in …

Factors influencing social media adoption in small and medium enterprises (SMEs)

HSA Al Rahbi - 2017 - bura.brunel.ac.uk
The adoption and use of Information and Communication Technologies (ICTs) is widely
regarded as essential in contemporary organisational environments. Such technologies …

Leveraging Social Media in Facilitating Women Entrepreneurs in India: A Case Study of Pune Ladies (PULA)

MM Bedarkar, M Mishra, RA Khatwani - International Journal of E …, 2020 - igi-global.com
This article explores the role of social media in facilitating women entrepreneurs in India. It
adopts a case study approach to explore the effectiveness of social media platforms in …