[HTML][HTML] How can organizations leverage big data to innovate their business models? A systematic literature review
The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …
managerial practice thanks to the benefits it can produce in terms of innovation. However …
Text mining in big data analytics
H Hassani, C Beneki, S Unger, MT Mazinani… - Big Data and Cognitive …, 2020 - mdpi.com
Text mining in big data analytics is emerging as a powerful tool for harnessing the power of
unstructured textual data by analyzing it to extract new knowledge and to identify significant …
unstructured textual data by analyzing it to extract new knowledge and to identify significant …
[HTML][HTML] The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
UJ Vázquez-Martínez, J Morales-Mediano… - European research on …, 2021 - Elsevier
The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and
purchasing patterns of consumers. This global crisis was particularly notable because of …
purchasing patterns of consumers. This global crisis was particularly notable because of …
Big data and firm marketing performance: Findings from knowledge-based view
A universal trend in advanced manufacturing countries is defining Industry 4.0, industrialized
internet and future factories as a recent wave, which may transform the production and its …
internet and future factories as a recent wave, which may transform the production and its …
Traditional marketing analytics, big data analytics and big data system quality and the success of new product development
Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …
Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter?
Purpose The aim of the study is to examine the impact of the big data analytics capabilities
(BDAC) on the organizational performance. The study also examines the mediating role of …
(BDAC) on the organizational performance. The study also examines the mediating role of …
Managing entrepreneurs' behavior personalities in digital environments: A review
P González-Padilla, FD Navalpotro… - … and Management Journal, 2024 - Springer
During the present-day digitization, entrepreneurs can make use of the great connectivity
offered by the Internet. The digital entrepreneur is just a click away from any information …
offered by the Internet. The digital entrepreneur is just a click away from any information …
Text mining of industry 4.0 job advertisements
Since changes in job characteristics in areas such as Industry 4.0 are rapid, fast tool for
analysis of job advertisements is needed. Current knowledge about competencies required …
analysis of job advertisements is needed. Current knowledge about competencies required …
Understanding the use of Virtual Reality in Marketing: A text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …
special attention to VR and marketing, showing how studies have evolved over time and …
A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
User-generated content about brands is an important source of big data that can be
transformed into valuable information. A huge number of items are reviewed and rated by …
transformed into valuable information. A huge number of items are reviewed and rated by …