Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …

Research background: With growing evidence of consumer adoption of mobile shopping
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …

Increasing evidence shows the role of perceived risk in customers' attitude and intention to
use online shopping services. However, the literature shows disagreement regarding the …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …

The use of mobile devices continues to change the in‐store shopping experience and
constantly increases curiosity among academics and retailers. However, in spite of the …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of
Online Purchase Intention in Shopee. Design/methodology/approach. This study was …

Purpose This paper explores the reasons behind the slow uptake of mobile payment (m-
payment) from a switching intention (SI) perspective. The antecedents of SI from cash to m …