To make scientific inferences about business phenomena, it may not be sufficient to
consider the real-world context of the business environment as statistically symmetrical (eg …

Purpose This study aims to propose guidelines for the joint use of partial least squares
structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis …

Organizations need to develop their resilience to foster future success to survive complex
environments. This research conducts a comparative analysis to understand firms' strategies …

A deeper understanding of cloud computing is required to accelerate its adoption and
leverage its cost, performance, reliability, and security. However, information about the …

In the midst of the COVID-19 pandemic, contact-tracing apps have emerged as reliable tools
for public health communication and the promotion of preventative health. However, to …

This study analyzes the influence of electronic word of mouth (eWOM) on Instagram on
cosmetics purchase intention to identify whether eWOM credibility and quality directly and …

This study investigated how like-clicking activities on social media can signal users' social
endorsement behaviors, which influence customer–brand relationships. Through the simple …

Internet technology has popularized the “like” as a type of social endorsements on social
media. Despite the high impact of brand passion on customer behavior and brand …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Transhumanism is a movement that explores the possibilities that arise from integrating
technology in the human body. Neurostimulators and smart prosthetics are some of the …