Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Since the onset of the COVID-19 pandemic, many organizations have permitted their
employees to work from anywhere, giving rise to the phenomenon of the digital workplace …

Research into the" future of work" has become a central concern of scientists, experts and
political decision-makers. This special issue addresses this topic and brings together 14 …

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …

The study investigates the antecedents that affect consumers' acceptance of behavioral
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …

Positive psychology approaches have been shown to play a vital role in protecting mental
health in times of challenge and are, therefore, important to include when studying the …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

Software development is an intensely knowledge-intensive industry that demands
collaboration on behalf of everyone who participates in the process. Moreover, the …

New Work, such as in coworking-spaces, offers greater task autonomy alongside permeable
spatial, task, team, and leadership boundaries as compared to traditional work structures …

The sports sector, specifically the field of personal trainer entrepreneurship, has been
severely affected by the COVID-19 crisis. However, there are still few empirical studies that …