Augmented reality in marketing: Conceptualization and systematic review
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
A bibliometric review on the development in e-tourism research
Purpose E-tourism is instilling in the tourism industry with the advancement in the
technological infrastructure all over the world and fetching tremendous tourists' attention …
technological infrastructure all over the world and fetching tremendous tourists' attention …
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Today, reaching consumers through interactive methods has become one of the primary
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
Can augmented reality satisfy consumers' need for touch?
S Gatter, V Hüttl‐Maack… - Psychology & …, 2022 - Wiley Online Library
Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Building on the stimulus-organism-response (SOR) theory, this study identifies and
empirically tests the prominence of various technology-related, consumer characteristics …
empirically tests the prominence of various technology-related, consumer characteristics …
[HTML][HTML] Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
This study investigates the factors influencing Generation Y and Z's satisfaction and
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …
perceived enjoyment of using E-wallet. This paper further assesses whether consumers …
[HTML][HTML] Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
A Singh, NP Rana, S Parayitam - International Journal of Information …, 2022 - Elsevier
This study investigates the relationship between social currency and customer experience
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …
Adopting digital reservation systems to enable circular economy in entrepreneurship
JR Saura, D Ribeiro-Soriano… - Management …, 2022 - emerald.com
Purpose In the last decade, the hospitality sector has undergone numerous changes in the
organization and structure of its business models. Specifically, the adoption of new digital …
organization and structure of its business models. Specifically, the adoption of new digital …
An expansion of the technology acceptance model applied to the halal tourism sector
Purpose The increasing number of tourists in the Muslim world every year has encouraged
digital business developers and the Sharia banking industry to integrate halal product and …
digital business developers and the Sharia banking industry to integrate halal product and …