Branding with social media: User gratifications, usage patterns, and brand message content strategies

Q Gao, C Feng - Computers in Human Behavior, 2016 - Elsevier
The emergence of social media provides a new platform for developing brand–consumer
relationships. The aim of the current study is to examine the differences in Chinese users' …

Social network analytics for churn prediction in telco: Model building, evaluation and network architecture

M Óskarsdóttir, C Bravo, W Verbeke, C Sarraute… - Expert Systems with …, 2017 - Elsevier
Social network analytics methods are being used in the telecommunication industry to
predict customer churn with great success. In particular it has been shown that relational …

[HTML][HTML] Fusion of text and graph information for machine learning problems on networks

I Makarov, M Makarov, D Kiselev - PeerJ Computer Science, 2021 - peerj.com
Today, increased attention is drawn towards network representation learning, a technique
that maps nodes of a network into vectors of a low-dimensional embedding space. A …

Modelling and analysis of user behaviour in online communities

S Angeletou, M Rowe, H Alani - International semantic web conference, 2011 - Springer
Understanding and forecasting the health of an online community is of great value to its
owners and managers who have vested interests in its longevity and success. Nevertheless …

tcc2vec: RFM-informed representation learning on call graphs for churn prediction

S Mitrović, B Baesens, W Lemahieu, J De Weerdt - Information Sciences, 2021 - Elsevier
Applying social network analytics for telco churn prediction has become indispensable for
almost a decade. However, in the current literature, the uptake does not reflect in a …

What makes communities tick? Community health analysis using role compositions

M Rowe, H Alani - … Conference on Privacy, Security, Risk and …, 2012 - ieeexplore.ieee.org
Today's Web is social and largely driven by a wide variety of online communities. Many such
communities are owned and managed by businesses that draw much value from these …

Community analysis through semantic rules and role composition derivation

M Rowe, M Fernandez, S Angeletou, H Alani - Journal of web semantics, 2013 - Elsevier
Online communities provide a useful environment for web users to communicate and
interact with other users by sharing their thoughts, ideas and opinions, and for resolving …

Discovering content-based behavioral roles in social networks

AJT Lee, FC Yang, HC Tsai, YY Lai - Decision Support Systems, 2014 - Elsevier
Role analysis helps us characterize users' interactions in a social network. However,
previously proposed methods are mainly based on structural analysis of social networks …

Identifying social roles using heterogeneous features in online social networks

Y Liu, F Du, J Sun, T Silva, Y Jiang… - Journal of the …, 2019 - Wiley Online Library
Role analysis plays an important role when exploring social media and knowledge‐sharing
platforms for designing marking strategies. However, current methods in role analysis have …

Scalable RFM-enriched representation learning for churn prediction

S Mitrovic, G Singh, B Baesens… - … Conference on Data …, 2017 - ieeexplore.ieee.org
Most of the recent studies on churn prediction in telco utilize social networks built on top of
the call (and/or SMS) graphs to derive informative features. However, extracting features …