[图书][B] Platform power and policy in transforming television markets

T Evens, K Donders - 2018 - Springer
The Palgrave Global Media Policy and Business Series has published to date (2017) 15
volumes since its launch in 2012. Concentrating on the social, cultural, political, political …

La fuga de los millennials de la televisión lineal

EG Pérez - Revista latina de comunicación social, 2018 - nuevaepoca.revistalatinacs.org
La televisión pasa por un momento histórico debido al importante proceso de
transformación en el que se encuentra, derivado de la convergencia con internet y de las …

Keep it, shave it, cut it: A closer look into consumers' video viewing behavior

M Fudurić, EC Malthouse, V Viswanathan - Business Horizons, 2018 - Elsevier
The convergence of communications, information, entertainment, commerce, and computing—
combined with a rising number of new services—has caused changes in the way people …

COVID-19 and changes in content usage behavior: The case of South Korea

N Sung, M Kim - Telecommunications Policy, 2023 - Elsevier
This study examines changes in content usage time due to the COVID-19 pandemic in
South Korea using Korean Media Panel data for the period 2011–2020 and explores the …

Understanding the drivers of cable TV cord shaving with big data

M Fudurić, EC Malthouse, MH Lee - Journal of Media Business …, 2020 - Taylor & Francis
Over the years over-the-top (OTT) platforms such as Netflix and Hulu have attracted a lot of
customers and caused serious disruptions in the media and advertising industry. This paper …

Competition through exclusivity in digital content distribution

IR Chiang, JH Jhang‐Li - Production and Operations …, 2020 - journals.sagepub.com
Following decades‐long subscriber growth, cable TV is experiencing a perceptible decline
in viewership as a result of escalating fees, outdated content search, and rigid program …

Online news video consumption: A comparison of six countries

A Kalogeropoulos - Digital journalism, 2018 - Taylor & Francis
Online news video is becoming increasingly prominent in the websites of news
organizations and social media platforms. Given that we have limited knowledge on online …

Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments

KF Chipp, D Chakravorty - Journal of Product & Brand Management, 2016 - emerald.com
Purpose This study aims to explore if, with increasing consumer empowerment, consumers
are actively pulling content through a multitude of platforms rather than relying on media …

Entertainment marketing

NZ Foutz - Foundations and Trends® in Marketing, 2017 - nowpublishers.com
Generating more than $2 trillion worldwide, entertainment encompasses numerous
industries, such as the motion picture, publishing, music, sports, broadcasting, gaming …

When and where to travel? A longitudinal multilevel investigation on destination choice and demand

IKA Wong, R Law, X Zhao - Journal of Travel Research, 2017 - journals.sagepub.com
This study aims to reconcile two contrasting research perspectives on tourist decision
making. The first perspective contends that tourists are constrained with limited resources …