[HTML][HTML] A systematic review of virtual reality in tourism and hospitality: The known and the paths to follow

M de Lurdes Calisto, S Sarkar - International Journal of Hospitality …, 2024 - Elsevier
Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, reshaping consumer …

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

O Allal-Chérif, R Puertas, P Carracedo - Technological Forecasting and …, 2024 - Elsevier
Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …

[HTML][HTML] Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry

SD Hoang, SK Dey, Z Tučková, TP Pham - Technology in Society, 2023 - Elsevier
This study investigates how virtual reality (VR) can enhance telepresence and stimulate VR
use and travel intentions in the sustainable tourism industry. 512 local and international …

Virtual reality: A review and a new framework for integrated adoption

OH Fares, J Aversa, SH Lee… - International Journal of …, 2024 - Wiley Online Library
Scholarly research on virtual reality (VR) is characterized by a dynamic tension between
VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods …

Public attention, big data technology, and green innovation efficiency: empirical analysis based on spatial metrology

Y Chen, J Hu, H Chen, Z Chu, M Hu - Journal of Environmental …, 2023 - Taylor & Francis
This study employs the undesirable output super-efficiency SBM-DEA model to reassess the
green innovation efficiency (GIE) of 30 Chinese provinces from 2011 to 2020. We pioneer …

Consumers' paradoxical motives of co-creation: From self-service technology to crowd-sourcing platform

X Wang, YD Wong, F Liu, KF Yuen - Technological Forecasting and Social …, 2023 - Elsevier
Self-service technologies (SSTs) have unleashed the productive potential of modern
consumers, while crowd-sourcing (Csingle bondS) platforms have further elevated the co …

Can transactional use of AI-controlled voice assistants for service delivery pickup pace in the near future? A social learning theory (SLT) perspective

S Badghish, AS Shaik, N Sahore, S Srivastava… - … Forecasting and Social …, 2024 - Elsevier
This paper examines, through the lens of social learning theory, the possibility of
transactional use of AI-controlled voice assistants for service delivery to pick up speed in the …

The determinants of virtual reality adoption for marine conservation

KF Yuen, LY Koh, LYH Tan, X Wang - Technology in Society, 2023 - Elsevier
Initiatives for marine conservation are funded by revenue from marine sites. However, the
emergence of COVID-19 has restricted travelling, thus leading to decreased revenue and …

[HTML][HTML] Understanding the influence of environmental triggers on tourists' pro-environmental behaviors in the Pakistan's tourism industry

SA Raza, KA Khan, B Qamar - Journal of Tourism Futures, 2024 - emerald.com
Purpose The research analyzes the influence of three environmental triggers, ie awareness,
concern and knowledge on environmental attachment and green motivation that affect …

Determinants of interaction intention to purchase online in less developed countries: The moderating role of technology infrastructure

HM Al-Hattami, AAH Abdullah, M Al-Okaily… - Cogent Social …, 2023 - Taylor & Francis
Even though there is significant growth in online purchasing platforms globally, interaction
with such platforms is not very popular in less developed countries (LDCs) like Yemen and …