Social media are privileged vehicles to generate rich data created with unprecedented multi-
faceted insights to drive faster ideation and commercialisation of client-centric innovations …

The purpose of this study is to present a mapping literature review and a classification for
research articles regarding social media metrics and analytics in marketing. The review …

Social commerce is becoming an important hub for product sourcing, which helps
companies to connect with customers and to gain competitive advantages. However, very …

This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …

This study furthers investigation into exactly how Social CRM (S-CRM) is different from
traditional CRM, and models the interrelationships between its capabilities. It is underpinned …

This note describes a new database on innovative start-ups and companies, called
Crunchbase, with a focus on its potential for economic and managerial research …

Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve
brand awareness and to engage their audience, which can lead to referrals, repeat …

Purpose This study aims to identify the business benefit of and factors affecting the use of
social customer relationship management (SCRM) in Indian organizations …

Digital marketing telah berkembang dengan sangat pesat sejak penggunaan Internet yang
tinggi. Tingkat penggunaan ini dipicu dengan kehadiran smartphone dengan harga yang …

For startups, building a corporate brand in the digital age is an important strategic imperative
and today requires different brand management strategies from the traditional ones in the …