Loss aversion, the principle that losses loom larger than gains, is among the most widely
accepted ideas in the social sciences. The first part of this article introduces and discusses …

Within just 7 years, behavioral decision research in psychology underwent a dramatic
change: In 1967, Peterson and Beach (1967) reviewed more than 160 experiments …

Substantial research examines the cognitive factors underlying proenviron-mental message
effectiveness. In contrast, this study investigates the role of emotion, fear and hope …

Forming connections between human performance and design, this new edition of
Engineering Psychology and Human Performance examines human–machine interaction …

The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides
comprehensive yet accessible coverage of all the key areas in the field ranging from visual …

Meaning is a fundamental component of nearly all aspects of human cognition, but formal
models of semantic memory have classically lagged behind many other areas of cognition …

Experimental studies of choice behavior document distinct, and sometimes contradictory,
deviations from maximization. For example, people tend to overweight rare events in 1-shot …

Social science is entering a golden age, marked by the confluence of explosive growth in
new data and analytic methods, interdisciplinary approaches, and a recognition that these …

Loss aversion, the principle that losses impact decision making more than equivalent gains,
is a fundamental idea in consumer behavior and decision making, though its existence has …

There is a disconnect in the literature between analyses of risky choice based on cumulative
prospect theory (CPT) and work on predecisional information processing. One likely reason …