Digital transformation has become a dominant trend in the business world in recent years.
The rapid development of information and communication technology has enabled …

The paper's main aim is to analyze five constructs of organizational culture, AI-supported
leadership, AI-supported appropriate training of employees, teams' effective performance …

This study aims to evaluate B2B branding in a global context by constructing a framework for
future research, practitioners, and brand managers operating in international B2B markets …

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Service dominant (SD) logic, which advocates prominence of services rather than goods in
economic exchange, has become one of most the popular research streams in recent years …

Purpose Marketing is a hot topic, and the purpose of this study is to investigate how
shareholding strategies can be applied to achieve strategic synergy between firms in vertical …

Purpose A digital servitization ecosystem (DSE) is a cooperation model based on the
concept of value cocreation. However, capability asymmetry among enterprises can lead to …

Background: An application of artificial intelligence is machine learning, which allows
computer programs to learn and create data. Methods: In this work, we aimed to evaluate the …

Due to growing concern about greenhouse gas emissions from vehicles, global economies
are adopting alternative fuel technology. Electric vehicles (EVs) are touted as a green and …

The main goal of this study was to assess the effect of social media marketing activities on
customer response and customer satisfaction in the digital world. This study employed a …