Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …

The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the
risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently …

Stretch denim is an exclusive and stylish textile made with elastic core-spun yarns. It has
gained substantial traction for offering essential elasticity and resilience to the garments …

Greenwashing is a prevalent issue in the fashion and textile industry, a sector known as one
of the largest industrial polluters worldwide. The multi-trillion-dollar industry's trend-driven …

The face of earth is disturbed because of never ending pollutants from different sources
including textile waste. Some consumers propagate that they are eco-conscious, but their …

Textile industries are now focusing on sustainable issues in manufacturing operations to
save the environment. The study focuses on the use of cotton fibers (recycled) sourced from …

The concept of sustainable and eco-friendly production of textiles has gained significant
traction in recent years. Utilizing sustainable raw materials, processes, and recycling …

The concept of sustainable fashion is becoming more relevant in today's society. The
purpose of this research is to identify the determinants of the purchase intention of …

Consumption is thus fundamentally related to sustainably because every decision pertaining
to what to buy, what quantity the buy, how many to consume, or how to dispose of things has …

In this chapter, the authors examine the significance of sustainable marketing and business
practices for e-commerce companies in reducing their environmental impact and …