A third-party cookie is a tracking code set by a third-party platform or a technology provider
on the website the user is visiting. This small amount of text identifies users online, reveals …

The dynamically evolving digital environment makes crucial the remarketing, a strategy used
to re-engage consumers who previously showed interest in a product or service. However …

Purpose Running advertising campaigns and attracting the traffic, as well as collecting
information from users who have entered the website once, provides the conditions to …

Despite many studies on online advertising and its effects, there are still few studies that try
to examine the avoidance of advertising by a person. However, the number of …

디지털 시대가 시작되면서 수용자들이 과거보다 광고 콘텐츠에 주의를 덜 기울이고, 더불어
반복에 대해서도 긍정적이지 않음을 파악하는 것은 어려운 일이 아니다. 이러한 상황에서 …

Retargeting is a type of online advertising in which the consumer's previous activities are
used to target them. In this paper it reflects the “impact of behavioural retargeting on the …

With Internet space being crowded with advertising, generic ads considerably lose
effectiveness and the importance of relevant communication increases. A great deal of past …