Over the past three decades, the Technology Acceptance model (TAM) has garnered
considerable attention in higher education. COVID-19 boosted the development of TAM as …

Mega shopping malls technology-enabled services influence tourists shopping behavior as
Jumbo malls offer a broader range of products and services with innovative features that …

The COVID-19 pandemic had brought changes to individuals, especially in consumer
behavior. As the government of different countries has been implementing safety protocols …

Service value is a crucial dominant indicator in customer decision-making. However, there is
a lack of hospitality literature that investigates the multi-dimensional service value in …

Due to the rapid increase in bicycle usage during the pandemic, this study aims to ascertain
the effects of COVID-19 and the role of psychosocial factors on the intention to cycle in the …

Cycle tourism is a form of sustainable itinerant tourism expanding in Italy and the rest of the
world, with prospects for growth in coming years. Europe and North America have already …

Drama-related intangible cultural heritage is rich in connotations, and the development of
tourism value of drama-related intangible cultural heritage can promote the service industry …

The popularization of smart phones has fostered the use of e-hailing apps, which can
effectively reduce information asymmetry and provide ease and convenience during travel …

The purpose of this study is to develop a conceptual model for understanding rental
preferences and their connection to environmental consciousness in the context of long-term …

Customers' perceptions of value have a direct impact on their overall experience and
behavioral intentions of purchasing a product. Analyzing customers' intentions and …