Big data analytics capability in building supply chain resilience: the moderating effect of innovation-focused complementary assets
Purpose This research investigates the mechanism by which big data capability enables
superior supply chain resilience (SCRe) by empirically examining the links among big data …
superior supply chain resilience (SCRe) by empirically examining the links among big data …
Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path
The US mobile advertising market generated $175 billion in 2023, emphasizing its
significant role in the marketing industry. This paper presents two studies that contribute to …
significant role in the marketing industry. This paper presents two studies that contribute to …
Are You Ready for Tapping into the Metaverse in Higher Education? Integrated by Dual PLS-SEM and ANN Approach
In the context of ever-evolving technology and the post-Covid-19 pandemic, it is essential to
utilize the metaverse of modern technology to guide university students. The purpose of this …
utilize the metaverse of modern technology to guide university students. The purpose of this …
Shared moments, lasting impressions: Experience co-creation via travel livestreaming
Centring on real-time interactivity and participatory features, this study explores the influence
of travel livestreams on destination marketing. It investigates how the co-creation of …
of travel livestreams on destination marketing. It investigates how the co-creation of …
Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising
Purpose The aim of this study is to assess the mediating effect of source appearance (SA)
and self-influencer congruence (SIC) on the relationship between visual content (VC) and …
and self-influencer congruence (SIC) on the relationship between visual content (VC) and …
Engage to co-create! The drivers of brand co-creation on social commerce
Purpose Consumers nowadays are no longer bystanders in the process of production but
are proactive collaborators with the power to co-create value with brands. This study aims to …
are proactive collaborators with the power to co-create value with brands. This study aims to …
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
This study evaluates the influence of social media celebrity endorsements on consumers'
impulsive buying behavior in social commerce by extending the signaling theory and …
impulsive buying behavior in social commerce by extending the signaling theory and …
Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking
In an increasingly mobile-centric world, how banks effectively engage consumers through
mobile advertising is a pressing issue. This study aims to accomplish two objectives: The …
mobile advertising is a pressing issue. This study aims to accomplish two objectives: The …
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
This study examines the effect of celebrity attributes on customer–brand relationships from a
dark side in live streaming commerce by extending a Stimulus-Organism-Response theory …
dark side in live streaming commerce by extending a Stimulus-Organism-Response theory …
Massive open online courses learners' continuance intention: shaping a roadmap to micro-credentials
Purpose This study intends to investigate the determinants of learners' continuance intention
to use massive open online courses (MOOCs) for personal or professional development …
to use massive open online courses (MOOCs) for personal or professional development …