In the extremely competitive business environment typical of the 20th century, small and
medium-sized enterprises have had to face countless challenges. As time progressed …

Social media platforms (SMPs) have become a key source of success for many
organizations in today's complex business environment due to advancements in information …

Today, internet technology and social media has become a common practice for
businessmen. Social media usage has now become a trend and is the most popular digital …

In order to evaluate the problem of employees using social networking technology for
business purposes, the technology acceptance model will be applied. The purpose of the …

The study investigates to which extent social media platforms, specifically TikTok, have
driven users' satisfaction and lead to business performance improvements. Entrepreneurs …

This study aims to analyze the impact of using leading social media platforms (SMPs) on the
innovation performance of the fashion SMEs in Jordan. A theoretical model has been …

In addition to today's knowledge-based society, social media is an integral part of the daily
lives of businesses, which cannot be ignored, by small and medium-sized enterprises, which …

The paper seeks to illustrate the propinquity between mobile phone technology and the
profitability of immigrant entrepreneurs' businesses and whether there is a positive effect …

During the Covid-19 pandemic, the hotel and restaurant industry suffered a massive impact,
where most of the profit-generating activities are restricted to suppress the spread of the …

Social media has become a crucial platform to conduct marketing and promotion activities.
Nowadays organizations focus on online promotion and voluntarily spend profuse time …