Purpose The purpose of this literature review paper is to explore the concept of organization
agility and its relevance in today's dynamic business environment. By conducting an in …

Research in the field of marketing management with RBV Theory in improving business
performance at river tourism objects. Entrepreneurial orientation and dynamic capability …

Pharmaceutical distribution companies or also known as Pharmaceutical Drug Wholesalers
(PBF) play a significant role in the distribution of pharmaceutical products in Indonesia …

The goal of this research was to see how network site marketing (SNS marketing) affected
marketing performance in terms of customer relationship management (CRM) and marketing …

In business, agility is a methodology that scales down projects and engages team members
through ongoing discussion and iteration. Therefore, it must identify the factors that influence …

In business, agility is a method that places projects on a smaller scale and engages team
members through constant collaboration and continuous iteration. Thus, it needs to find the …

Business competition during the Covid-19 pandemic has become a crucial topic of
discussion because many economic sectors have experienced paralysis, including the …

Purpose The effectiveness of channel integration performed by manufacturers in facilitating
their online market entry is still an under-researched topic. This study fills the research gap …

This study aimed to address the underexplored area of the adoption of Business-to-
Consumer (B2C) Commerce by Small and Medium Enterprises (SMEs). In addition, this …

This research aims to investigate the evolution of digital marketing strategies for Small and
Medium Enterprises (SMEs), with a focus on the use of social media and e-commerce. The …