Analysis of The Role Price, Product Quality and Brand Recognition on Purchase Intention on Beverage Product in Rome

C Vieri - Journal of Current Research in Business and …, 2024 - jcrbe.org
Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling
customer expectations, quality is a measure to assess that a good or service has the desired …

Analysis of The Role Innovation, Creativity and Technology Transformation on Business Sustainability in East Europe

K Kalogis - Journal of Current Research in Business and …, 2024 - jcrbe.org
Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …