The global pandemic caused by the new coronavirus has largely changed established
business practices. The aim of this study is to present the results of eighteen months of …

Para frenar la pandemia provocada por el Covid-19, tanto personas como empresas se
vieron obligadas a pausar la mayoría de actividades cotidianas, suscitando una crisis en el …

Purpose Recent years have witnessed a rise in interest in neuromarketing from academia
and industry, as it offers practical tools for determining consumers' subconscious reactions to …

AI chatbots present a specific class of AI systems. They are conversational, personalized
and exhibit social presence to users. Their adoption and use in the workplace is increasing …

Especially coaches who live in the area. Coaches build and shape athletes by practicing
basic techniques. Besides that, the coaches also work hard and need more time to motivate …

This study explored the perception of artificial intelligence (AI) through GSR analysis and
facial expression detection across eight different video stimuli. The results indicate that one …

Marketing activity focuses on new forms of relations with consumers, and marketing
communications determine the current research topic and its relevance. The purpose of the …

The financial achievements of outstanding athletes are not directly proportional to the
finances of the coaches who have driven these athletes' careers. It is necessary to develop …

Анотація Маркетинговий контроль і аудит бренду є важливими інструментами в
управлінні бізнесом, особливо в умовах глобальних трансформацій. Маркетинговий …

Мета роботи–теоретичне обґрунтування та формування практичних рекомендацій
щодо удосконалення управління маркетинговою діяльністю EdTech-напрямку …