[HTML][HTML] The buying center concept as a milestone in industrial marketing: Review and research agenda
The buying center (BC) has captivated the attention of researchers for> 50 years, becoming
a central element of organizational buying behavior. While it seems easy to identify the BC …
a central element of organizational buying behavior. While it seems easy to identify the BC …
Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking
T Laukkanen - Journal of Business Research, 2016 - Elsevier
This study posits that all innovations meet consumer resistance, and overcoming this
opposition must occur prior to product adoption. Factors driving service innovation …
opposition must occur prior to product adoption. Factors driving service innovation …
[HTML][HTML] Cloud computing adoption by SMEs in the north east of England: A multi‐perspective framework
Purpose–The purpose of this paper is to contribute to a growing body of research on cloud
computing, by studying the small to medium‐sized enterprise (SME) adoption process. If …
computing, by studying the small to medium‐sized enterprise (SME) adoption process. If …
Policies and exploitative and exploratory innovations of the wind power industry in China: The role of technological path dependence
Z Jiang, Z Liu - Technological Forecasting and Social Change, 2022 - Elsevier
Exploitative innovation emphasizes the refinement of technologies. For example, the super
long and super flexible blade is an improvement on the traditional blade. Exploratory …
long and super flexible blade is an improvement on the traditional blade. Exploratory …
[图书][B] Case study research: Theory, methods and practice
AG Woodside - 2010 - books.google.com
Case Study Research: Theory, Methods and Practice looks at the research processes
involved in conducting methods including participant observation, fuzzy set social science …
involved in conducting methods including participant observation, fuzzy set social science …
An exploration of consumer resistance to innovation and its antecedents
Although firms are faced by a large number of market introduction failures, research into a
major driver of these failures, customer resistance to innovation, is surprisingly scarce. While …
major driver of these failures, customer resistance to innovation, is surprisingly scarce. While …
Cloud-based client accounting and small and medium accounting practices: Adoption and impact
Cloud accounting represents a major disruptive technology for the accounting industry. This
qualitative study used semi-structured interviews to collect data from eight small and …
qualitative study used semi-structured interviews to collect data from eight small and …
Management of Industry 4.0–reviewing intrinsic and extrinsic adoption drivers and barriers
The adoption of Industry 4.0 (I4. 0) being a global technology advancement have challenged
the adoption decision of stakeholders due to inadequate management strategies provided in …
the adoption decision of stakeholders due to inadequate management strategies provided in …
Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation
M Antioco, M Kleijnen - European Journal of Marketing, 2010 - emerald.com
This study seeks to investigate barriers in the consumer adoption process of technological
innovations under different contingencies. The paper aims to focus on barriers impeding …
innovations under different contingencies. The paper aims to focus on barriers impeding …
[HTML][HTML] Assessing the effect of 3D printing technologies on entrepreneurship: An exploratory study
T Rayna, L Striukova - Technological Forecasting and Social Change, 2021 - Elsevier
The aim of this paper is to critically assess the effect of 3D printing technologies on
entrepreneurship. While 3D printing technologies (also known as 'additive manufacturing') …
entrepreneurship. While 3D printing technologies (also known as 'additive manufacturing') …