El propósito de esta revisión es explorar la importancia, la evolución y los enfoques
emergentes de la orientación al mercado. La metodología se divide en tres pasos, primero …

Research background: Because of the rapid improvements in advanced technological tools
and widely usage of the Internet among the world, most of SMEs in various countries have …

Sažetak The aim of the paper is to provide a better understanding of factors influencing
product innovations that are important to SMEs' exporting activities. A probit model is used to …

Customer experience analysis should include all affective, physical, cognitive, sensorial,
emotional, and social responses of customers towards brands. A company also needs to …

The energy sector is undergoing radical changes, and this transition is expected to
accelerate all over the world over the coming years. In our recent research, we conducted a …

Purpose This special issue seeks to create an interdisciplinary community of researchers
applying decision-making theory to the international marketing context. The articles …

Aiming at the problems of low stability and efficiency of marketing decision‐making and
large complexity of marketing decision‐making in the current marketing adaptive decision …

A New Perspective for Marketing: The Impact of Social Media on Customer Experience
Page 1 Journal of Intercultural Management Vol. 14 | No. 1 | 2022 pp. 87–103 DOI 10.2478/joim-2022-0003 …

The current hyper-competitive environment, rapid marketing tools, and modern techniques
provide many opportunities for small and medium-sized businesses. Such opportunities …