Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Music is the background of life, representing an international language that connects
different cultures. It is also significant with respect to economies, markets, and businesses …

Recognizing the growth of Facebook and advertising on this platform in an emerging market,
we conducted a study on the impact of Facebook advertising characteristics on the market's …

The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …

Purpose Given the acute competition between music-streaming platforms (MSPs), the
purpose of this study is to identify the relational motivators of brand loyalty towards the MSP …

The purpose of this study was to examine the impact of utilizing trade show related videos
on Netflix on the learning motivation and multilingual listening ability of MICE learners …

With the rise of different transportation modalities worldwide, companies have gained the
ability to consider different aspects of moving or delivering. Motorcycle taxis or MTHS have …

Purpose Kids get exposed to advertising on social media platforms when they visit them to
perform various goals. The purpose of this study is to find out the factors which affect kids' …

Digital video streaming service is online on-demand entertainment that delivers content over
an Internet connection to a subscriber's computer, TV, or mobile device. One of the video …

The streaming business has been continuously rising in the market and movie streaming
applications are trying to break boundaries. Netflix, one of the top streaming platforms hence …