Previous studies on emotional effects of color often failed to control all the three perceptual
dimensions of color: hue, saturation, and brightness. Here, we presented a three …

For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …

Associations with colors are a rich source of meaning, and there has been considerable
interest in understanding the capacity of color to shape our functioning and behavior as a …

Popular opinion holds that color has specific affective meaning. Brighter, more chromatic,
and warm colors were conceptually linked to positive stimuli and darker, less chromatic, and …

Across cultures, people associate colours with emotions. Here, we test the hypothesis that
one driver of this cross-modal correspondence is the physical environment we live in. We …

The link between colour and emotion and its possible similarity across cultures are
questions that have not been fully resolved. Online, 711 participants from China, Germany …

It is a popular belief that colours impact one's psychological and affective functioning.
However, clear-cut scientific evidence is still lacking, largely due to methodological …

Humans like some colours and dislike others, but which particular colours and why remains
to be understood. Empirical studies on colour preferences generally targeted most preferred …

It is commonly held that yellow is happy and blue is sad, but the reason remains unclear.
Part of the problem is that researchers tend to focus on understanding why yellow is happy …

The present study investigates the hypothesis that brightness of colors is associated with
positivity, postulating that this is an automatic and universal effect. The Implicit Association …