[HTML][HTML] Game on! A state-of-the-art overview of doing business with gamification
Gamification is the act of applying game-design elements to transform activities, products,
services, and systems in a way that provides the kind of experiences similar to those offered …
services, and systems in a way that provides the kind of experiences similar to those offered …
[PDF][PDF] Telecom project management: Lessons learned and best practices: A review from Africa to the USA
CA Ezeigweneme, AA Umoh, VI Ilojianya, A Oluwatoyin - 2023 - wjarr.com
This paper provides an overview of a comprehensive review that delves into the realm of
Telecom Project Management, offering valuable insights garnered from experiences in both …
Telecom Project Management, offering valuable insights garnered from experiences in both …
[HTML][HTML] How do customers react to preferential treatment? An affective events theory and time-lagged survey
Understanding how preferential treatment influences customer behavior is pivotal in shaping
effective marketing strategies. This study looks at how customers feel and act when they get …
effective marketing strategies. This study looks at how customers feel and act when they get …
Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry
In today's dynamic marketing landscape, brands are increasingly leveraging social media
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …
Dark tourism research: a bibliometric analysis and future research directions
The present study employs bibliometric analysis to conduct a comprehensive systematic
review based on 395 articles published during 1994–2024 (31st March) to investigate …
review based on 395 articles published during 1994–2024 (31st March) to investigate …
Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude
Purpose The use of innovative technologies by firm employees is a key factor in ensuring
the competitiveness of firms. However, researchers and practitioners have been concerned …
the competitiveness of firms. However, researchers and practitioners have been concerned …
A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for …
G Luna Cortes - Frontiers in Psychology, 2024 - frontiersin.org
The stereotypes content model indicates that two traits (ie, warmth and competence) govern
individuals' impression formation. The great variety of research that has used this theory …
individuals' impression formation. The great variety of research that has used this theory …
Formation of customer value through channel integration: Modelling the mediating role of cognitive and affective customer experience in the omni channel retail …
Technology and the internet have changed the Indian retail industry. To better serve
customers, retailers are combining the benefits of physical locations with the vast amount of …
customers, retailers are combining the benefits of physical locations with the vast amount of …
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
M Haverila, K Haverila, MO Gani… - Journal of Marketing …, 2024 - Springer
Against the backdrop of the resource-based and dynamic capabilities view, this paper
examines the impact of technology and information quality on marketing agility and the effect …
examines the impact of technology and information quality on marketing agility and the effect …
Econometric Analysis of Some Competitiveness Indicators in the Jordanian Potash Industry: Evidence from the Arab Potash Company
This research conducted an economic analysis of competitiveness indicators within the
Jordanian potash industry from 1990 to 2022. Utilizing ARDL, FMOLS, DOLS, and CCR …
Jordanian potash industry from 1990 to 2022. Utilizing ARDL, FMOLS, DOLS, and CCR …