Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

SS Abed, YK Dwivedi, MD Williams - The Marketing Review, 2015 - ingentaconnect.com
Through the analysis of a number of previous studies this article aims to present an overview
of extant literature on the adoption of e-commerce by Small-and Medium-sized Enterprises …

Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media

SA Qalati, D Ostic, MABA Sulaiman, AA Gopang… - Sage …, 2022 - journals.sagepub.com
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

SS Abed - International Journal of Information Management, 2020 - Elsevier
Social commerce is becoming an important hub for product sourcing, which helps
companies to connect with customers and to gain competitive advantages. However, very …

Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, AR Abu Bakar, N Ahmad - International Journal of …, 2019 - emerald.com
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Factors influencing the use of social media by SMEs and its performance outcomes

S Ainin, F Parveen, S Moghavvemi, NI Jaafar… - … Management & Data …, 2015 - emerald.com
Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …

Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from …

SZ Ahmad, N Ahmad, ARA Bakar - Telematics and Informatics, 2018 - Elsevier
There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

[HTML][HTML] A survey on troll detection

M Tomaiuolo, G Lombardo, M Mordonini, S Cagnoni… - Future internet, 2020 - mdpi.com
A troll is usually defined as somebody who provokes and offends people to make them
angry, who wants to dominate any discussion or who tries to manipulate people's opinions …

[HTML][HTML] Exploring social media affordance in relationship marketing practices in SMEs

G Sedalo, H Boateng, JP Kosiba - Digital Business, 2022 - Elsevier
Studies on social media use and effectiveness in large firms abound in the literature.
However, social media usage for relationship marketing in small and medium enterprises is …

[PDF][PDF] Factors influencing social media adoption among smes during Covid-19 crisis

A Trawnih, H Yaseen, AS Al-Adwan… - Journal of …, 2021 - researchgate.net
Social media is considered a dominant platform for ensuring business success and survival,
especially in the case of small and medium enterprises businesses (SMEs). It offers many …

Social media as a resource in SMEs' sales process

R Bocconcelli, M Cioppi, A Pagano - Journal of Business & Industrial …, 2017 - emerald.com
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …