Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both …
SS Abed - International Journal of Information Management, 2020 - Elsevier
Social commerce is becoming an important hub for product sourcing, which helps companies to connect with customers and to gain competitive advantages. However, very …
Purpose Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to …
Purpose–The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
There have been numerous studies on the adoption of social media among individuals as well as organizations. Nevertheless, most of these studies were conducted in developed …
A troll is usually defined as somebody who provokes and offends people to make them angry, who wants to dominate any discussion or who tries to manipulate people's opinions …
Studies on social media use and effectiveness in large firms abound in the literature. However, social media usage for relationship marketing in small and medium enterprises is …
Social media is considered a dominant platform for ensuring business success and survival, especially in the case of small and medium enterprises businesses (SMEs). It offers many …
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …