P Rambe, L Mosweunyane, D Dzansi - South African Journal of …, 2019 - journals.co.za
Background: While the proliferation of social media is hailed for increasing corporate business networking and competitiveness, this claim has not been sufficiently tested in …
While the growth of family business (FB) research is undisputable, knowledge gaps have been recognized, notably, regarding the lack of a strategic management theory, and a …
Enterprise social networks (ESNs) often fail if there are few or no contributors of content. Promotional messages are among the common interventions used to improve participation …
This paper draws on the framework of dynamic capabilities (DC) to make sense of how small and medium‐sized enterprises (SMEs) in Lagos use mobile apps as a means of survival in a …
This article intends to systematically examine and review the current studies on social media marketing in the small and medium enterprise sector. The research also intends to …
Social media are an important growth opportunity for firms, especially small‐sized ones operating in peripheral and lagging regions. In this paper, we investigate not only whether …
The last few years have seen an increasing attention of academics and professionals towards the evaluation of the impact of digitization in the healthcare sector. However …
C Serbetcioglu, A Göçer - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose The purpose of this paper is to examine the social media profiles of logistics service providers, and understand how they use social media for elevating their services and …
S Ecklebe, N Löffler - Public Relations Review, 2022 - Elsevier
By integrating internal social media as a form of digital networking, organizations can establish ties to their digitally aware employees and foster social and communicative …