[PDF][PDF] An overview of topic discovery in Twitter communication through social media analytics

A Chinnov, P Kerschke, C Meske, S Stieglitz… - 2015 - researchgate.net
The need for automatic methods of topic discovery in the Internet grows exponentially with
the amount of available textual information. Nowadays it becomes impossible to manually …

A morphological review of enterprise social media literature

S Veeravalli, V Vijayalakshmi - Journal of Organizational …, 2019 - Taylor & Francis
ABSTRACT Introduction of Enterprise Social Media (ESM) in organizations is driven by a
need to improve communication and knowledge sharing within the enterprise. Studies show …

Dissemination of Spanish SME information through web 2.0 tools

MD Olvera-Lobo… - Journal of Transnational …, 2018 - Taylor & Francis
Due to the vertiginous development of the so-called information society, one essential phase
of any internationalization process is the establishment of a professional online presence …

Exploring the role of social media in importing logics across social contexts: The case of IT SMEs in Iran

A Mohajerani, J Baptista, J Nandhakumar - Technological Forecasting and …, 2015 - Elsevier
This paper explores the role of social media in importing logics across social contexts. It is
based on an in-depth study of new high-tech small and medium enterprises (SMEs) and …

Instagram as a marketing tool for small and medium enterprises

Z Harun, FP Tajudeen - International Journal of Technology Diffusion …, 2020 - igi-global.com
Technological changes have transformed traditional marketing methods. Instagram is one of
the social media platforms which enables companies to reach their target groups of …

[PDF][PDF] The adoption of social media marketing by home-based businesses in Saudi Arabia

AA Alharthi, GT Alhothali - Marketing i menedžment innovacij, 2021 - zbw.eu
Social media applications have revolutionized doing business and attracted the attention of
practitioners, scholars, and policymakers. Social media applications offer business owners …

Overcoming SME barriers to gaining competitive advantage through social media

L Çalli, L Clark - Proceedings of the 2nd European Conference …, 2015 - books.google.com
Large scale enterprises (LSEs) successfully adopt social media to gain competitive
advantage through creation of brand awareness, promotion of customersatisfaction and …

The impact of social media usage on performance of the banking sector in Middle East and North Africa countries

RM Mahboub - 2018 - um.edu.mt
Most of the studies on social media usage (SMU) are based on the individual view while
some are from the organizational viewpoint. Nevertheless, most of these studies were …

Securing social media for seniors from information attacks: Modeling, detecting, intervening, and communicating risks

V Narayanan, BW Robertson… - 2021 Third IEEE …, 2021 - ieeexplore.ieee.org
In this increasingly global and digitally connected society, we learn and interact with the
world and gather information to make decisions by acquiring, processing, and curating …

[HTML][HTML] Adoption of social media for SME growth in the covid-19 era: a case of SMEs in the clothing industry in Lusaka, Zambia

G Kakumbi, J Phiri - Open Journal of Business and Management, 2022 - scirp.org
Social media has become an emerging integral component to any business in the COVID-
19 era. This study on social media adoption by SMEs in the COVID-19 era using the VT4 …