Artificial intelligence and consumer behavior: From predictive to generative AI
Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence
(GenAI), the research community and the general public have been captivated by GenAI's …
(GenAI), the research community and the general public have been captivated by GenAI's …
How does AI agent (vs. IVR system) service failure impact customer purchase behavior: mediating effect of customer involvement
B Li, Y Chang, L Liu, H Liu, J Sun - The Service Industries Journal, 2024 - Taylor & Francis
In recent years, the use of artificial intelligence (AI) agents in customer service has become a
prominent area of study, focusing on their influence over consumer behavior. However …
prominent area of study, focusing on their influence over consumer behavior. However …