Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …

Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …

Purpose Technological advancements have catalyzed disruption in the banking sector. The
impact of the metaverse on the banking sector is no exception. In view of this, the current …

Purpose This study aims to discuss the current context, scope and impacts of a metaverse in
the hospitality and tourism industry. Although existing literature discussed the potentials of …

Metaverse banking service is the transformation from online banking to a metaverse
environment that allows customers to access banking services and interact with …

Metaverse, a virtual world that is parallel to the real world, has gained significant attention in
recent years. This is because of the merging of platforms such as Facebook, Instagram, and …

The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …

Though metaverse is gaining popularity as a highly interactive, immersive, and collaborative
3D virtual environment having the potential to enhance consumer experience in multiple …

We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …

The rapidly evolving digital landscape, punctuated by the emergence of artificial intelligence
(AI) and immersive technologies, is poised to reshape learning environments dramatically …