This research draws upon the increasing usage of AI in service. It aims at understanding the
extent to which AI systems have multiple intelligence types like humans and if these types …

As virtual reality (VR) technology enters mainstream markets, it is imperative that we
understand its potential impacts on users, both positive and negative. In the present paper …

Purpose This research aims to examine the role of consumers' brand trust and attachment
on advocacy intention before and after the occurrence of brand misconduct in retail banking …

Wir leben in einem Zeitalter der Persuasion. Für früher Selbstverständliches muss heute
Überzeugungsarbeit geleistet werden. Verkaufen: Aus Konsumgütern und …

What would make the “elusive” green consumer actually choose sustainable products? This
research draws from “dopamine hypothesis of reward” to demonstrate that physical …

Brands have become the target of online collaborative attacks performed by networked
consumers who share negative brand content, leading to the so-called online firestorms …

This research examines how one's construal level of a crisis differs by crisis type, and how
the interplay of crisis type (self-threatening vs. society-threatening) and apology appeal type …

Despite the critical importance of emotional intelligence in effectively interacting with other
people, its role has been overlooked in scholarly research on cross-border …

Customer engagement has important implications for the organization. The study developed
a typology to understand customer engagement and its relationship with corporate …

While a significant number of studies have examined the effect of cognitive ability on social
behaviors, researchers have devoted insufficient attention to emotional ability as a …