The widespread impacts of artificial intelligence (AI) and machine learning (ML) in many
segments of society have not yet been felt strongly in the marketing field. Despite such …

Gross domestic product (GDP) and derived metrics such as productivity have been central to
our understanding of economic progress and well-being. In principle, changes in consumer …

Nowadays, online retailers are offering a variety of delivery options consisting of varying
combinations of delivery attributes. This study investigates how consumers value these …

To reduce CO 2-emissions following global and national climate protection plans, the
deployment of Carbon Capture and Utilization technologies (CCU), where CO 2-emissions …

Purpose Currently, it is unclear how omnichannel retailers can create a last mile offer that is
both attractive and sustainable from an economic and environmental point of view. The …

Measuring the impact of social media communication is a prominent and pertinent
challenge; the commercialization of social media influencers (SMIs) in the form of so-called …

Research that addresses policy measures to increase the adoption of electric vehicles (EVs)
has discussed government regulations such as California's Zero Emission Vehicle (ZEV) or …

Handbook of Regression Methods concisely covers numerous traditional, contemporary,
and nonstandard regression methods. The handbook provides a broad overview of …

China has experienced a series of high-profile food safety scandals in the past few years
that seriously challenged public confidence in the domestic food industry. Much attention …

Purpose The purpose of this study is to examine the impact of key decision-making attributes
on consumers' choice of accommodation among and between hotels and Airbnb …