The pervasive impact of social media marketing on consumer behavior within the retail
industry serves as the focal point of this comprehensive review. This paper aims to dissect …

Social-media marketing activities (SMMAs) have been recently attracting marketers' and
researchers' attention, which resulted in more research investigating these new marketing …

Despite the continuous upsurge in the use of social media, the empirical research
investigating their economic value in the healthcare industry still lags. This study explores …

Purpose–This study aimed to analyze the effect of Credible Online Reviews, Brand Equity
Dimension, and Customer Satisfaction on the Bio Beauty Lab's customers' repurchase …

Purpose Social media marketing has become a powerful strategic tool for many brands, but
scholarly research in this domain is still in its infancy. This study aims to examine the effects …

Social media has become the primary marketing to enhance repurchase intention in e-
commerce. However, only a few companies in Indonesia use it to increase sales and gain …

This research effort addresses the role of social media marketing activities, the compatibility
with latest technology availability and perceived ease of use of social media and …

Social Networks represent one of the most important online sources to share content across
a world-scale audience. In this context, predicting whether a post will have any impact in …

In the era of rapid growth in the short video industry, it is very important to find more accurate
suitable advertising promoters, namely Key Opinion Leaders, to promote the development of …

Abstract Service providers' communication on social media has become a viable method to
influence customer purchasing behavior and firm outcomes. Because services are …