The impact of social media marketing activities on customer purchase intention: a study of the
property industry in Malaysia | Emerald Insight Books and journals Case studies Expert …

Technological advancements within social commerce platforms, such as “action buttons” on
Facebook or Instagram (eg, the “Shop” button), have simplified how customers interact with …

Purpose Consumers' digital engagement can bring various benefits to both brands and
consumers. Besides, few studies investigated the outcomes of engagement with restaurant …

Brand pages on social networking sites represent excellent vehicles for customer
relationship management. These pages enable companies to interact with their customers …

Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes
contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de …

We describe a practical approach to tackling observed heterogeneity using partial least
squares structural equation modelling (PLS-SEM) when the number of categorical variables …

Given the increasing importance of using social media to maintain consumer engagement,
brands design posts using different characteristics that interact with each other to generate …

This study developed a comprehensive theoretical model to analyze individual Trust's
formation concerning information related to COVID‐19 circulated in Social Network Sites …

In the digital era, the presence of social media has a strategic function in marketing that can
be optimized to strengthen the company's competitiveness. Besides having an essential role …