The thesis presents an approach to social interaction and communication that tries to straddle the divide between Radical Embodied Cognition (REC) and Traditional Cognitive …
Cette thèse propose de nouvelles méthodologies permettant de mesurer de façon indirecte et quantitative les composantes affectives du consommateur. Dans une première …
Recent advances have been made to measure suicidal thoughts implicitly using the Death Implicit Association Test (D-IAT). This measure is promising, but the D-IAT has some …
In consumer domains such as spending and eating, researchers have demonstrated maladaptive patterns of behavior for individuals lower in self-control, but the effectiveness of …
Abstract The Propositional Evaluation Paradigm (PEP; Müller and Rothermund, 2019) has recently shown promise as a relational implicit measure (ie, an implicit measure which can …
Currently, it seems that the United States is split politically (eg, liberal vs. conservative views; Gentzkow, 2016), which could be significantly shaped by the emotionally charged and …
In the present research we investigated if we can implement the classic mouse-tracking paradigm, which requires a mouse-input to touch-screen devices, as a way to get a better …
Various human and consumer behaviors violate the assumptions of rationality with most of them determined by automatic, unconscious processes like the case of impulsive buying …