In the contemporary business landscape, the proliferation of Big Data has revolutionized the
way organizations gather, process, and utilize information for strategic decision-making. This …

Although big data analytics (BDA) does enhance innovation performance, it remains unclear
whether BDA contributes more or less than traditional marketing analytics (TMA) to firm …

The paper presents a review of the research reports published in 2012–2022, dedicated to
air gauging. Since most of the results are somehow related to Industry 4.0 concept, the …

The exponential growth of the Internet of Things has precipitated a revolution in Intelligent
Transportation Systems, notably in urban environments. An ITS leverages advancements in …

Unternehmerische Entscheidungen hängen stark von der Qualität zugrundeliegender
Kennzahlen ab, welche basierend auf Daten zu Produkten und Prozessen entlang der …

The use of smart technologies, the internet of things (IoT), social media, and others produce
a billion or more pieces of data in different formats. Big data has risen to become the most …

Modern society has always relied on data, which is generated by individuals, businesses,
and government entities. This data serves various citizen-centric purposes, including …

Like oil in the past, data has become a very important resource in the modern world. But just
as oil must be refined in order to be valued, data must also be handled and evaluated in …

Digital transformation of the world has become automated scenarios in our daily lives and
made our lives easy and smart. The data collection, storage and maintenance have turned …

Big data analytics have been used in the areas of research and business analytics,
especially in the case when standard analytical tools and techniques cannot work due to big …