Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Development of metaverse for intelligent healthcare

G Wang, A Badal, X Jia, JS Maltz, K Mueller… - Nature Machine …, 2022 - nature.com
The metaverse integrates physical and virtual realities, enabling humans and their avatars to
interact in an environment supported by technologies such as high-speed internet, virtual …

Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets

R Belk, M Humayun, M Brouard - Journal of Business Research, 2022 - Elsevier
Our understandings of money, possessions, and ownership are all changing dramatically as
consumption becomes digital and virtual. The Metaverse is an imagined future space where …

Fusing blockchain and AI with metaverse: A survey

Q Yang, Y Zhao, H Huang, Z Xiong… - IEEE Open Journal …, 2022 - ieeexplore.ieee.org
Metaverse as the latest buzzword has attracted great attention from both industry and
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

K Yoo, R Welden, K Hewett, M Haenlein - Journal of Retailing, 2023 - Elsevier
Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …

Blockchain for the metaverse: A review

TR Gadekallu, T Huynh-The, W Wang… - arXiv preprint arXiv …, 2022 - arxiv.org
Since Facebook officially changed its name to Metaverse in Oct. 2021, the metaverse has
become a new norm of social networks and three-dimensional (3D) virtual worlds. The …

The non-fungible token (NFT) market and its relationship with Bitcoin and Ethereum

L Ante - FinTech, 2022 - mdpi.com
Non-fungible tokens (NFTs) are transferrable rights to digital assets, such as art, in-game
items, collectables, or music. The phenomenon and its markets have grown significantly …

The new crypto niche: NFTs, play-to-earn, and metaverse tokens

D Vidal-Tomás - Finance research letters, 2022 - Elsevier
The combination of blockchain technologies and the gaming industry has given rise to
metaverses and play-to-earn games, which incorporate their own economy, commerce, and …

NFTs and asset class spillovers: Lessons from the period around the COVID-19 pandemic

DY Aharon, E Demir - Finance Research Letters, 2022 - Elsevier
In this paper, we analyze the connectedness between returns for non-fungible tokens (NFTs)
and other financial assets (equities, bonds, currencies, gold, oil, Ethereum) during the period …

[HTML][HTML] Non-fungible token-enabled entrepreneurship: A conceptual framework

Y Chandra - Journal of Business Venturing Insights, 2022 - Elsevier
Non-fungible tokens (NFTs) have taken the world by storm. Initially started as an art/game
experiment, the NFT has given rise to a new form of entrepreneurship in the virtual world …